A fresh new look. Gradual change of our visual identity
At Feel the Silk, we want to continually bring you the best – from exceptional products to the experience you deserve. That’s why we’ve decided to gradually change our visual identity to better reflect our philosophy, values and how we want you to feel every day – exceptionally.
What’s new?
Our new visual identity is clean, modern and sleek, just like you. We’ve removed any unnecessary clutter and let the beauty and sophistication of our silk products shine through. We believe this change will allow you to appreciate even more the unique feeling our products bring.
Logo:
Our new logo symbolizes the balance between comfort and luxury that silk brings you. The delicate details reflect the lightness and softness of the material that you’ll love.
Color palette:
The colors we’ve chosen for you have a deeper meaning. Blue symbolizes the deep sleep that our silk sheets bring you every night. Gold evokes sunny mornings full of energy, while beige recalls the naturalness of materials that respect your skin. Purple reflects the luxury you deserve every day.
Typography:
Our new typeface reflects the elegance and lightness that silk represents. We pay attention to every detail to give you an exceptional experience from the first glance.
Why the change?
We are a brand that is constantly evolving and innovating. This visual identity change isn’t just about looks, it’s about how we want to better connect with you – our customer. We want you to feel special, young and that our products naturally fight ageing without compromise.
Innovation
And that’s not all! We are already preparing new surprises for you. In a short time, we’ll be introducing you to innovative fabrics that will take comfort and self-care to a new level. You’ll be among the first to try them and experience the difference.
What can you expect?
Over the coming months, you’ll gradually notice these changes on our website, packaging and in our communications. Our vision remains the same – we still want to bring you the highest quality products that will make you feel comfortable and special every day. Only now they’ll be packaged in a new, modern visual style that better reflects our journey to innovation.
But in the spirit of our commitment to sustainability, we’ll be changing the packaging design incrementally to minimize waste and save the environment.
Get ready to feel special – with a new look and, soon, surprising new materials!
Thank you for being with us on this journey. Stay tuned, because the best is yet to come!